Wednesday, January 13, 2016

What Movies teach .... (2 States)

An interesting conversation copied from internet about subject topic:
If there was one thing that 2 States did, it was this:
I was getting off at the airport at Pune into a cab. The cab driver seemed the jovial kind. Wasn't local to Pune, and pretty young. This is what ensued between us.
Cab Driver : Aap kahan se aa rahe ho? (Where are you coming from?)
Me : Ahmedabad
Cabbie : Ahmedabad mein kya kar rahe ho? (What are you doing in Ahmedabad?)
Me : Padh raha hoon (I am studying)
Cabbie : Kahan padh rahe ho? (Where are you studying?)
Me : IIM Ahmedabad
Cabbie : Woh kya hai? Accha college hai kya? (What is it? Is it a good college?)
I was stumped here. Nobody ever went "IIM Ahmedabad kya hai" on me, I didn't know how to explain it. Evidently, the marketing for IIM Ahmedabad is not done very widely outside the "target segment".
I wasn't concentrating too much till here, but now I really had to tell him where I was studying.
Me: Aap ko woh college maalum hai Ahmedabad mein jismein laal rang ki building hai? (Do you know that college with the red bricks?)
Cabbie : Nahi toh (No)
Me : Umm. (brainwave!) Aapne woh movie dekha hai "2 States" karke jo 4-5 mahine pehle nikla tha, usmein jo college hai (Have you seen that movie 2 States that released 4-5 months ago? The college in that)
Cabbie : Arre waah aap wahan padhte ho! (Wow, you study there?)
Now I was feeling triumphant and pretty pumped, because now he finally knows how awesome my institute is!
Me : Haan! (Yes!)
Cabbie : Kya baat hai! Wahan aap log pure time ladkiyon ke saath time spend karte ho aur koi rokta bhi nahi, hai na? (Wow, amazing! You spend all your time with girls there and nobody stops you, right?)
Me : (This is what a bubble bursting feels like. Insert speechless bubble)
Thanks to 2 States, IIM A is now popularized as the college where you can have unrestrained love making. But as they say, no publicity is bad publicity.

Monday, January 11, 2016

इंसानियत में बस्ता हूँ ...

मैं इंसानियत में बस्ता हूँ .....
लोग मुझे मज़हबों में ढूँढते हैं !!!

Sunday, January 10, 2016

शिकायतें दूर हो जाएँ अगर ...

ज़िंदगी की आधी शिकायतें तो ऐसे ही दूर हो जाएँ...
अगर लोग एक दूसरे के बारे में बोलने की जगह,
एक दूसरे से बोलने लग जाएँ !!!

Friday, January 8, 2016

टूटे हुए सपनों ने मार दिया...

टूटे हुए सपनों और छूटे हुए अपनों ने मार दिया...
वरना खुशी खुद हमसे मुस्कुराना सीखने आया करती थी !!!

Monday, January 4, 2016

छोटी सी लिस्ट है...

छोटी सी लिस्ट है मेरी ख्वाहिशों की
पहले भी तुम और आखरी भी तुम

Sell me this pen/pencil...

We often comes up with such question during the interview which we can't understand how to answer. "SELL ME THIS PEN/PENCIL" is one such question that might have been faced by a lot of fresher candidates for marketing job interviews especially.

Below is one reply copied from the internet of course:

CEO: Do me a favor, sell me this pen. (reaches across to hand me the pen)

Me: (I slowly roll the pen between my index and thumb fingers.) When was the last time you used a pen?

CEO: This morning.

Me: Do you remember what kind of pen that was?

CEO: No.

Me: Do you remember why you were using it to write?

CEO: Yes. Signing a few new customer contracts.

Me: Well I’d say that’s the best use for a pen (we have a subtle laugh).

Wouldn’t you say signing those new customer contracts is an important event for the business? (nods head) Then shouldn’t it be treated like one. What I mean by that is, here you are signing new customer contracts, an important and memorable event. All while using a very unmemorable pen.

We grew up, our entire lives, using cheap BIC pens because they get the job done for grocery lists and directions. But we never gave it much thought to learn what’s best for more important events.

This is the pen for more important events. This is the tool you use to get deals done. Think of it as a symbol for taking your company to the next level. Because when you begin using the right tool, you are in a more productive state of mind, and you begin to sign more new customer contracts.

Actually. You know what? Just this week I shipped ten new boxes of these pens to Elon Musk’s office.

Unfortunately, this is my last pen today (reach across to hand pen back to CEO). So, I suggest you get this one. Try it out. If you’re not happy with it, I will personally come back next week to pick it up. And it won’t cost you a dime.
What do you say?

CEO: (picks jaw up off floor)  Yes.

The idea behind putting up only one reply is not to say that this is the perfect reply. The idea here is to make you understand that how to deal with such situations.

From above conversation, what we can understand on HOW to deal with situation is more important rather than looking to memorize this answer for our use.