An interesting conversation copied from internet about subject topic:
If there was one thing that 2 States did, it was this:
I was getting off at the airport at Pune into a cab. The cab driver seemed the jovial kind. Wasn't local to Pune, and pretty young. This is what ensued between us.
Cab Driver : Aap kahan se aa rahe ho? (Where are you coming from?)
Me : Ahmedabad
Cabbie : Ahmedabad mein kya kar rahe ho? (What are you doing in Ahmedabad?)
Me : Padh raha hoon (I am studying)
Cabbie : Kahan padh rahe ho? (Where are you studying?)
Me : IIM Ahmedabad
Cabbie : Woh kya hai? Accha college hai kya? (What is it? Is it a good college?)
I was stumped here. Nobody ever went "IIM Ahmedabad kya hai" on me, I didn't know how to explain it. Evidently, the marketing for IIM Ahmedabad is not done very widely outside the "target segment".
I wasn't concentrating too much till here, but now I really had to tell him where I was studying.
Me: Aap ko woh college maalum hai Ahmedabad mein jismein laal rang ki building hai? (Do you know that college with the red bricks?)
Cabbie : Nahi toh (No)
Me : Umm. (brainwave!) Aapne woh movie dekha hai "2 States" karke jo 4-5 mahine pehle nikla tha, usmein jo college hai (Have you seen that movie 2 States that released 4-5 months ago? The college in that)
Cabbie : Arre waah aap wahan padhte ho! (Wow, you study there?)
Now I was feeling triumphant and pretty pumped, because now he finally knows how awesome my institute is!
Me : Haan! (Yes!)
Cabbie : Kya baat hai! Wahan aap log pure time ladkiyon ke saath time spend karte ho aur koi rokta bhi nahi, hai na? (Wow, amazing! You spend all your time with girls there and nobody stops you, right?)
Me : (This is what a bubble bursting feels like. Insert speechless bubble)
Thanks to 2 States, IIM A is now popularized as the college where you can have unrestrained love making. But as they say, no publicity is bad publicity.